When Your Family is Named Mike – and Mike

For eight years, my commute to work involved an hour’s drive. When I first relocated to working in the suburbs, I realized I had to upgrade my 12-year old car for a new, more reliable model. And along with the car, I decided to subscribe to satellite radio. After all, I needed entertainment for all that alone time. Being a sports fan, I happily settled into commuting to the office accompanied by Mike & Mike on ESPN radio.

For the uninitiated, the Mikes are a team of opposites – Mike Greenberg is a sports journalist while Mike Golic enjoyed an eight-year career in the NFL. Together, they chatter as a self-proclaimed nerd and a jock, with an on-air chemistry that’s both entertaining and informative. Whether dishing on the prior day’s professional sports highlights or offering insights to help settle March Madness brackets or fantasy football line-ups, I became a loyal listener.

What’s interesting was how easily I made an emotional connection with two guys I never met. Maybe it was the subject matter – yes, spectator sports are a very emotional pastime! Or perhaps it was the genuine easy rhythm that comes after 15 years of working together. No matter how it happened, they made it feel like I was spending time with old friends. I even got to know their families a bit!  And frankly, it got to the point that I actually found I missed one or both Mikes when travel or vacation took them away from the show.

Last spring, however, I had to give them up because my job moved back into the city and I reclaimed train commuting. I occasionally listened to a replay of the show but it’s just not the same as live. Recently, I was driving to work in another one office and was excited to tune in to the Mikes. It had been a while and the football season was in full swing so I was ready for some good insights. But just like any good family, a surprise was in store – today’s scoring highlight was Mike Golic’s standout performance in a donut eating contest! With a laugh-out-loud moment in the car, it felt like we’d only been together yesterday as I listened to Greenie proudly congratulate his co-host on his big win.

Why was this such a great example of the “Mike & Mike” brand?

  1. Authenticity – these guys are who they are. Golic is a self-deprecating, extrovert, who understands that being a radio host requires entertaining. And Greenie is student of journalism, who often talks about his humble start, and helps steer their focus.
  2. Emotional connections – whether the NFL Superbowl or the station’s donut challenge, these guys know sports and help listeners appreciate athletics through their lively dialogues. Yet their friendly demeanor and down-to-earth style is classic water-cooler office chatter vs. know-it-all smartypants.
  3. Consistency – you know what to expect in terms of overall content and style. And if you like the experience, you want to come back for more!

I congratulate these guys for providing a thoroughly entertaining show that kept my dial positioned on ESPN for eight enjoyable years. I don’t miss putting all those miles on my car, but it’s comforting to know that whenever I have the occasion to drive to work, my Mikes will be waiting to keep me company!

MikeandMike2014_svg

Advertisements